For those who are familiar with the extremist Islamophobic website called “Faithfreedom International”, the name of its founder “Ali Sina” (a pseudonym) is synonymous with the bigotry and vile rhetoric often displayed against Muslims and Islam. This was a person who openly advocated for the atomic bomb to be used on Muslim populations and have many times declared that he will “wipe out” Islam within 30 years. Now this relatively unknown figure within academic circles — apart from becoming the self-appointed hero for the cause of Islamophobia, bigotry and the new emerging school of lay-people and pseudo-scholars — has moved beyond the world that he is more accustomed with on the internet. Like his predecessors, such as the infamous Robert Spencer of Jihad Watch, Ali Sina is now attempting to make his name within the world of published authors with the publication of his book Understanding Muhammad: A Psychobiography. Whilst it is true that over the course of years he has gathered a large following of largely misled haters, Ali Sina still has had to resort to self-publishing with a relatively small publishing press where anyone with anything to rant about can publish their own.